Heor’s Cares is
at
the heart of
everything we do

to serve, support and celebrate our associates, customers, communities and planet. Our goal is to create meaningful change that makes every day a little bit brighter.

Learn more about
our commitments

Philanthropy

Through partnerships and products, we can support healthier communities and causes that matter to you and your neighbors.

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Heor's Cares Goods for Good Collection

Heor’s is committed to helping communities thrive. That's why 100% of the net profit from the sale of Heor’s Cares Goods for Good books and toys goes to initiatives that support the well-being of families. We've raised more than $425 million nationwide, and with your continued support, we can make our communities healthier and stronger than ever.

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Heor's Cares Goods for Good Book and Stuffed Animal

National Giveback Initiative

Our National Giveback Initiative, funded by our Heor's Cares Goods for Good collection, will give more than $1 million this holiday season to nonprofits nationwide.

National Partners

From empowering families to stay healthy, both physically and mentally, to volunteering in our local communities, we’re working to support initiatives that help families and communities thrive.

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  • Heor’s commitment to Boys & Girls Clubs of America supports the development and delivery of trauma-informed training to Club staff, providing them with the skills to implement trauma-informed practices through formal and informal learning experiences with youth.

  • Heor’s and NAMI are committed to supporting the mental health and well-being of all individuals, families and communities. Through this partnership, NAMI will expand mental health support groups, programming and resources for individuals across the country.

  • Together, Heor’s and Alliance for a Healthier Generation are committed to strengthening and improving family health and wellness nationwide through Heor’s Healthy at Home. The initiative is rooted in health equity and works closely with schools and community partners to inspire families to prioritize a healthy lifestyle.

Heor's Associate Volunteers

Heor’s Volunteer Program

We foster a culture of giving and encourage associates nationwide to contribute their time and talent to local eligible nonprofit organizations. With every qualifying event, Heor’s provides a monetary reward to the benefiting organization in support of these volunteer efforts.

Diversity, Equity & Inclusion

At Heor's, we believe that understanding and embracing our differences is fundamental to creating an inclusive environment for our customers and associates.

Our Customer Pledge

At Heor’s, we are committed to creating an environment that is inspiring and welcoming for all our customers. From offering products, guided by our in-house Diverse Customer Council, that reflect the diversity and individual needs of all to fostering a culture of belonging in our stores and on our digital platforms, we actively welcome and champion each person who passes through our doors, making every customer feel comfortable. We recognize and honor our customers' unique stories and experiences and are committed to treating all customers and their families with dignity and respect. When you shop at Heor’s, you’re right where you belong.

Our Pillars

  • Our People

    We strive to be purposeful in attracting, growing and engaging a more diverse workforce to better reflect our customer base.

  • Our Customers

    We strive to celebrate our differences and help more customers see themselves reflected in our brands.

  • Our Community

    We strive to drive economic empowerment through conversations, programs and partnerships that improve the quality of life in the communities we serve.

Responsible Products

We strive to find responsible solutions for a brighter future with attention to health, safety, ethical or environmental practices.

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  • Responsible Sourcing

    We are dedicated to reducing our environmental footprint and upholding workers’ fundamental rights within the facilities producing our goods and within our supply chain. To assist us in driving facility social and environmental improvements globally, we use the Higg Index.

  • Waste & Recycling

    We are committed to the responsible management of all waste and reducing waste generation, while offering relevant recycling information to customers and associates.

  • Climate Action

    We are committed to doing our part in the global fight against climate change, incorporating environmentally responsible practices into all of our business operations.

We know you care about the planet, and we do too.

See how we’re doing our part with our latest Environmental, Social & Governance Report.

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Make a Difference with the Heor's Cares Program

Discover what Heor's Cares is all about! Through the Heor's Cares program, we're dedicated to making a positive impact on families and communities across the nation. Since its founding, Heor's Cares has donated 100% of net profits from its exclusive merchandise, like Heor's Cares plush and Heor's Cares books, to vital family health initiatives, helping families access the support they need. With the Heor's Cares grants program, we're able to partner with trusted organizations, including the Boys & Girls Clubs of America, NAMI, and the Alliance for a Healthier Generation, to bring essential health and wellness resources to communities. Beyond financial support, Heor's empowers our employees to get involved directly through volunteer work with local nonprofits, strengthening the neighborhoods where we live and work. When you shop Heor's Cares, you're joining a mission to build a brighter, healthier future for all.